Discover the bottleneck.
Generate the new brief.
Ship the winner.
Briefkits analyzes your Meta ads, finds the single moment where attention breaks — and generates a ready-to-ship brief your editor can execute today.
Serving DTC, Performance Agncies, VSL operators
Discover the bottleneck.
Generate the new brief.
Ship the winner.
Briefkits analyzes your Meta ads, finds the single moment where attention breaks — and generates a ready-to-ship brief your editor can execute today.
Serving DTC, Performance Agncies, VSL operators
What's killing your ads?
Let's get honest about what's really going wrong.
It worked at $500 a day.
At $5,000 it fell apart.
It worked at $500 a day.
At $5,000 it fell apart.
You finally scale the winner and performance collapses — and you can’t tell if the creative wore out or the audience did.
You finally scale the winner and performance collapses — and you can’t tell if the creative wore out or the audience did.
You can see when viewers drop. Not why.
You can see when viewers drop. Not why.
The retention graph shows the cliff at second three. It never tells you what on screen made them swipe away.
The retention graph shows the cliff at second three. It never tells you what on screen made them swipe away.
Your dashboard tells you what happened.
Never what to do.
Your dashboard tells you what happened.
Never what to do.
Hook rate, hold rate, ROAS, thumb-stops — a wall of metrics, and not one points to the frame you need to fix.
Hook rate, hold rate, ROAS, thumb-stops — a wall of metrics, and not one points to the frame you need to fix.
No time to write the brief — so your editor builds the wrong thing.
No time to write the brief — so your editor builds the wrong thing.
Between launches, you fire off a few rushed notes. Your editor fills the gaps their way, and the cut comes back missing what actually mattered.
Between launches, you fire off a few rushed notes. Your editor fills the gaps their way, and the cut comes back missing what actually mattered.
How Briefkits turns chaos into clarity
How Briefkits turns chaos into clarity
From failing ad to new brief in minutes
Score your creatives
Find the one thing that broke
Get hypotheses to test
Get a brief you can actually ship
Score your creatives
See every ad ranked by performance score. No more guessing what to fix first — your worst performers are front and center, ready for diagnosis.
Score ads
Find bottleneck
Get hypotheses
Ship brief to editor
Score your creatives
See every ad ranked by performance score. No more guessing what to fix first — your worst performers are front and center, ready for diagnosis.
Stay in Flow, Every Day.
Stay in Flow, Every Day.
"An animation that worked for a few days had stopped. The report identified the real problem: viewers needed curiosity, not an announcement. We switched to an unboxing script — it worked right away."
Creative strategist · DTC entertainment brand
"An animation that worked for a few days had stopped. The report identified the real problem: viewers needed curiosity, not an announcement. We switched to an unboxing script — it worked right away."
Creative strategist · DTC entertainment brand
Pay for what you analyze
Pay for what you analyze
1 credit = 1 minute of video analyzed + 3 briefs generated
Starter
$49
/month
For solo strategists testing the workflow.
Includes
100 credits
3 workspaces
Growth
Popular
$99
/month
For teams running multiple brands or clients.
Includes
250 credits
10 workspaces
Scale
$199
For agencies and high-volume operators.
Includes
500 credits
unlimited workspaces
Starter
$49
/month
For solo strategists testing the workflow.
Includes
100 credits
3 workspaces
Growth
Popular
$99
/month
For teams running multiple brands or clients.
Includes
250 credits
10 workspaces
Scale
$199
For agencies and high-volume operators.
Includes
500 credits
unlimited workspaces
Starter
$49
/month
For solo strategists testing the workflow.
Includes
100 credits
3 workspaces
Growth
Popular
$99
/month
For teams running multiple brands or clients.
Includes
250 credits
10 workspaces
Scale
$199
For agencies and high-volume operators.
Includes
500 credits
unlimited workspaces
Frequently Asked Questions
Frequently Asked Questions
Find everything you need to know about Briefkits.
We already have a creative strategist on the team. Do we still need this?
Briefkits doesn't replace strategic thinking — it removes the manual work that slows it down. Your strategist stops rewatching videos and starts briefing faster iterations instead.
How is this different from what Meta Ads Manager already shows me?
Do I need a big ad account?
What does the brief include?
Does Briefkits work with other ad platforms?
Is my data safe?
Your next winner is already
in your ad account.
Your next winner is already
in your ad account.
You just need to know what to fix.
You just need to know what to fix.
